I think this move benefits the schools that will get into the tourney. Did you follow all of the firings that took place this year in NCAA basketball? It was ridiculous! There's so much pressure on coaches and teams to get in and the NCAA is responding to that pressure by increasing bids. Due to the revenue increase a school will get by making it in there will be immense pressure to get a piece of the NCAA cake and this change allows more teams the opportunity. It's not merely meant for big name schools that have a bad season but the fans still want to see. So in answer to your question it benefits players, coaches, the NCAA, fans, and schools.