As I've been working on NPH's ebook program, I have wondered many times about what we can do to best serve our ministers. Unlike many parts of the publishing world, the ebook side has less flexibility in how a publisher sells the content, as well as things like pricing. Here are some specific questions I have, and wonder if you have any feelings about these things.
1. Selling ebooks from NPH's own website seems unnecessary. Wouldn't a customer prefer to buy all their titles from a single distributor so a record of their library remains in one place? Is there any reason someone would want to buy an ebook directly from NPH?
2. If NPH sold ebooks from its own website it could potentially offer a bundle of the print book along with the ebook for a single price. How big a deal is this for consumers? It's currently nearly impossible to offer bundles outside the publisher's own website.
3. Consumers are always opposed to DRM, and the goal for any publisher would be to get rid of it completely. But significant doubt about theft of the product in an already low-margin industry means it's here to stay--at least for the foreseeable future. Given this reality, how much have you grown to accept DRM as a necessary evil?
4. In the world of Christian products, do you think "social DRM" would be effective to prevent passing a title around (social DRM is basically a DRM-free product with an imprint in the header of every page saying something like, "This copyrighted product was sold to Bill Smith and is intended solely for his use.")?