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Thread: Lillenas partners with LifeWay, moves to Nashville

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    Site Manager G R 'Scott' Cundiff's Avatar

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    Lillenas partners with LifeWay, moves to Nashville


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    Senior Member Billy Cox's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Quote Originally Posted by G R 'Scott' Cundiff View Post
    Considering that Nashville is the center of Christian music, it's a no-brainer for Lillenas to locate there.

    I expect some other notable changes on the NPH front in coming months.
    "Of all tyrannies, a tyranny exercised for the good of its victims may be the most oppressive. It may be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us wthout end, for they do so with the approval of their own conscience."
    - C.S. Lewis
    Thanks G R 'Scott' Cundiff - "thanks" for this post

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    Host Theology Forum Mike Schutz's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Makes sense.
    "Fully embracing the Gospel, fully engaging the world"

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    Senior Member Craig Laughlin's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Quote Originally Posted by Billy Cox View Post
    Considering that Nashville is the center of Christian music, it's a no-brainer for Lillenas to locate there.

    I expect some other notable changes on the NPH front in coming months.
    Yeah, I think this is a good move but like you I think it is probably the first of some major changes. I'm guessing this is the beginning of the end of Lillenas as a relatively exclusively Nazarene institution.

    My personal opinion is that NPH needs to get rid of the presses and move digital. I'm guessing that would be hard pill to swallow. Although, money will eventually force the issue, which seems to be our proffered method for creating change.
    Fear not those who argue but those who dodge. -- Marie von Ebner-Eschenbach

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    Senior Member Bob Hunter's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    I thought the headline was a joke until I read the actual newsrelease. Lillenas will chart a course similar to the credit union. I think it is a glorious thing, Baptist folk singing songs with a Arminian slant, what could be better?
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    Senior Member Jim Chabot's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Quote Originally Posted by G R 'Scott' Cundiff View Post
    Way to go Lillenas! We already have a presence inside of lifeway, as Craig Adams, who is the son of Nazarene Song Evangelist Steve Adams, has been on staff with Lifeway as Director of Creative Development, Publishing, and A&R Director. Steve tells me that they have dubbed Craig their "token Nazarene." Hopefully the SBC has learned that they need us, everybody know that the CotN is the "Singing Church!"
    -Jim

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    Senior Member Billy Cox's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Quote Originally Posted by Craig Laughlin View Post
    Yeah, I think this is a good move but like you I think it is probably the first of some major changes. I'm guessing this is the beginning of the end of Lillenas as a relatively exclusively Nazarene institution.

    My personal opinion is that NPH needs to get rid of the presses and move digital. I'm guessing that would be hard pill to swallow. Although, money will eventually force the issue, which seems to be our proffered method for creating change.
    And fortunately for us, a couple of our GS have buddies and family members in the publishing and media business. NPH will likely be dismembered and parted out to various businessmen.
    "Of all tyrannies, a tyranny exercised for the good of its victims may be the most oppressive. It may be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us wthout end, for they do so with the approval of their own conscience."
    - C.S. Lewis

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    Senior Member Craig Laughlin's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Quote Originally Posted by Billy Cox View Post
    And fortunately for us, a couple of our GS have buddies and family members in the publishing and media business. NPH will likely be dismembered and parted out to various businessmen.
    Yeah, I heard that rumor as well. Sad.
    Fear not those who argue but those who dodge. -- Marie von Ebner-Eschenbach

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    Host Women's forum Marsha Gupton's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    YEAH! Welcome to Music City!!
    Marsha Gupton
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    Senior Member Wilson Deaton's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Quote Originally Posted by Jim Chabot View Post
    Way to go Lillenas! We already have a presence inside of lifeway, as ..."
    My brother-in-law is V.P. of CBA Sales for B&H Publishing Group (Division of Lifeway). He was Nazarene most of his life and is an ONU alum. However, he now seems to be "one of them."

    I'm spending next weekend with his family in Franklin (Nashville suburb).

    Wilson
    "But by the grace of God I am what I am." (1 Cor. 15:10)
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    Host Fun & Prayer forums Gina Stevenson's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Quote Originally Posted by Wilson Deaton View Post
    My brother-in-law is V.P. of CBA Sales for B&H Publishing Group (Division of Lifeway). He was Nazarene most of his life and is an ONU alum. However, he now seems to be "one of them."

    I'm spending next weekend with his family in Franklin (Nashville suburb).

    Wilson
    Yeah, we know where Franklin is ... Michigan friends moved there about the time Danny & I moved back to Arizona. That's another place, if not AZ, tho't I might not mind, due to various reasons.
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    Senior Member Eric Frey's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    I think NPH has not helped themselves in any way with their sales strategy. Two things stand out:

    1) Their decision to take the "book stand" out of district assemblies and camp meetings. Every pastor I have talked to about this has told me they have bought less because the books are not there to look at.

    2) The bigger issue also regards the "physical presence" of their materials. If I am looking for a SS curriculum, a VBS curriculum, or even just an interesting book I can go to Cokesbury, Berean, Family Christian, or any other Christian bookstore. I can look at several options from several publishers, just not NPH. They don't sell because they don't market their stuff. Put it on the shelves and I bet people might buy it.

    Just a hunch...

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    Senior Member Susan Unger's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Quote Originally Posted by Eric Frey View Post
    I think NPH has not helped themselves in any way with their sales strategy. Two things stand out:

    1) Their decision to take the "book stand" out of district assemblies and camp meetings. Every pastor I have talked to about this has told me they have bought less because the books are not there to look at.

    2) The bigger issue also regards the "physical presence" of their materials. If I am looking for a SS curriculum, a VBS curriculum, or even just an interesting book I can go to Cokesbury, Berean, Family Christian, or any other Christian bookstore. I can look at several options from several publishers, just not NPH. They don't sell because they don't market their stuff. Put it on the shelves and I bet people might buy it.

    Just a hunch...
    Absolutely! And I really miss the book stand at Assembly.
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    Senior Member Michael Flowers's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    I only buy from NPH because I take the time to go to the website and see what is there. Having the stand back at DA would definitely help.
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    Senior Member Greg Farra's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    My understanding is that NPH was losing tons of money at the Assemblies.
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    Host Theology Forum Mike Schutz's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    I imagine it was difficult to show how displays at assemblies generated future sales.
    While I would always buy a book for each of my delegates at district assembly, I would never make an "impulse" purchase of curriculum. Seeing the book at an assembly would lead me to go look at it on the website.
    I think that such things as the new Beacon Commentaries would have continued to benefit from exposure at assemblies.
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    Senior Member Susan Unger's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Quote Originally Posted by Greg Farra View Post
    My understanding is that NPH was losing tons of money at the Assemblies.
    That's what I was told. I still don't like it. I am such a weak willed person at book stands and stores, I could have made up for those losses!!!
    Dear children, let us not love with words or tongue but with actions and in truth. 1 John 3:18

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    Senior Member Billy Cox's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Quote Originally Posted by Eric Frey View Post
    Their decision to take the "book stand" out of district assemblies and camp meetings. Every pastor I have talked to about this has told me they have bought less because the books are not there to look at.
    Since NPH is for-profit, they likely discontinued book stands because revenue was not sufficient to justify the cost. Maybe there would still be marketing value in having a physical presence even if it was not a money maker. Considering how quickly things (don't) change in the church world, it's likely that NPH absorbed years of monetary losses befo pulling the plug on their district assembly presence.

    Quote Originally Posted by Eric Frey View Post
    2) The bigger issue also regards the "physical presence" of their materials. If I am looking for a SS curriculum, a VBS curriculum, or even just an interesting book I can go to Cokesbury, Berean, Family Christian, or any other Christian bookstore. I can look at several options from several publishers, just not NPH. They don't sell because they don't market their stuff. Put it on the shelves and I bet people might buy it.
    I agree that marketing has been an issue. NPH was slow to respond to the erosion of denominational loyalty as their main competitive advantage. NPH seems to be at the confluence of three immovable forces.

    1. The CotN is moving away from a distinctive, sectarian holiness identity to a more generalized conservative evangelical identity.

    2. The publishing world is being rocked by ecommerce giants like Amazon, and the increasing availability of self-publishing.

    3. Economic hardship and ongoing competition is going to squeeze less competitive players out of the market.
    "Of all tyrannies, a tyranny exercised for the good of its victims may be the most oppressive. It may be better to live under robber barons than under omnipotent moral busybodies. The robber baron's cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us wthout end, for they do so with the approval of their own conscience."
    - C.S. Lewis

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    Senior Member Rich Schmidt's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Quote Originally Posted by Eric Frey View Post
    2) The bigger issue also regards the "physical presence" of their materials. If I am looking for a SS curriculum, a VBS curriculum, or even just an interesting book I can go to Cokesbury, Berean, Family Christian, or any other Christian bookstore. I can look at several options from several publishers, just not NPH. They don't sell because they don't market their stuff. Put it on the shelves and I bet people might buy it.
    Our town has a Barnes & Noble, but if I want to visit a Christian bookstore, the only option is a Family Christian Store that's in the next town over, 25 minutes away. And it's horrible (slow service, etc). I imagine it's only surviving because it's the only Christian bookstore serving a large region.

    As much as I like being able to skim through a book before buying it, there just aren't the options around here that you appear to enjoy. So I've learned to depend on Amazon's "Look inside" feature instead.

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    Senior Member Roy Richardson's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    Quote Originally Posted by Rich Schmidt View Post
    Our town has a Barnes & Noble, but if I want to visit a Christian bookstore, the only option is a Family Christian Store that's in the next town over, 25 minutes away. And it's horrible (slow service, etc). I imagine it's only surviving because it's the only Christian bookstore serving a large region.

    As much as I like being able to skim through a book before buying it, there just aren't the options around here that you appear to enjoy. So I've learned to depend on Amazon's "Look inside" feature instead.
    Rich, there is one in Highland (Kolas?) and a Catholic one in St. John that I have visited for some needs.
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    Host Women's forum Marsha Gupton's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    I prefer the Lifeway stores over Family Christian here in Nashville.

    Deaton, enjoy your time in Tennessee.
    Marsha Gupton

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    Senior Member Peggy Gray's Avatar

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    Re: Lillenas partners with LifeWay, moves to Nashville

    I suppose there is a Christian bookstore somewhere in northern Vermont...the last one we went to was in Barre (about 1.5 hours drive for us), and I don't know if it's still there. We went a couple of times years ago, but I had the same problem I did ordering from Christianbook.com (and the catalog). I was a relatively new and immature Christian and had no idea what I was buying. I didn't know there were differences in doctrine and theology. I figured if it was a "Christian" bookstore, the stuff wouldn't be Mormon or Jehovah's Witness or anything, so I'd be all set. I ended up with a mish-mash of stuff, a lot of which does not represent my beliefs at all. I never imagined I'd be saying this, but I don't think I'd send a brand new believer to a Christian bookstore, unless I knew exactly what they did or didn't promote.

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